Scents and sensibility
It's the too-good-to-be-true weight-loss system that's taking America by storm, and its manufacturers hope to launch it here in the next few months. Sensa lets you eat exactly what you want, when you want it and in the quantities you desire. And it still claims to help you shed around 5lb (2.3kg) every month. It achieves the impossible, its makers say, by making sure the quantities you desire are not very great. Sensa comes as granules that are added to every meal and snack you eat. Put simply, the Sensa "sprinkles" are designed to enhance the sensory experience of eating, stimulating taste and smell to an extent that fools the brain into thinking you've eaten more than you have. Users have reported the novel experience of happily leaving food untouched on their plates. Depending on which expert you talk to, taste is between 75 and 90pc about smell, and Sensa is not the only new product on the market in the States that claims to exploit the apparent connection...